In order to revive the nearly unprofitable real
estate market it is important that more and more
homes are staged.

This is a simple concept that ensures that a
particular house that is for sales find appeal with
more and more buyers.

Apart from getting a large number of buyers
so that the seller can strike a good bargain,
it is also equally important for the seller that his
house gets sold of quickly.

It is important to increase the demand so that
the market can get more lucrative.

This is the primary reason why real estate agents
are fast hiring, or themselves turning into ‘staging
professionals’. These professionals help in building
homes that find maximum appeal to the seller in
terms of their tastes and preferences.

And it is a fact that stages homes bring as much as
15 percent more revenue that those that are not.
People are constantly looking for a house with more
space.

Many look at it as an investment that how much
they will gain when they in turn sell it. Keeping
all this in mind a professional stages houses.

Therefore, those people who want to sell their
houses enlist the services of such staging
professionals who, on being hired, help the
owners to prepare their houses for sale.

They are specialized to so such a job. And indeed,
the sellers see the difference in the demand for
their property and the price that is coming in,
before and after the staging professional has
done his job.

Sellers generally use services of the agents who
report to the seller that their house is not getting
a good offer. They cannot, however, pinpoint
the problem.
 
They cannot understand the nature of renovation
the house needs.

Staging professionals, being specialized at these
things, have a good idea of what the buyers are
looking for and are effectively able to help the
seller.

Mark G Roberts

Step by Step IMB University

Real estate agents are professionals who help
in connecting the buyer to the seller.

A lot of real estate agents also do rentals wherein
they connect tenants to landlords and even maintain
the property on the behalf of the landlords.

The real estate agents work by linking together the
two interested parties and charging a commission
for their services.

For sales, they charge commission only to the seller
but for rentals (i.e. agent managed rentals) the
commission is charged to both parties involved
in the transaction.

Real estate agents generally calculate their fee
as a percentage of the selling price (in case of sales)
and as part of the rent (for rentals). People, who
want to sell/let their property, leave the details
of their property with the real estate agent
(and in fact, even leave the keys of the house
so that the real estate agent can arrange for
viewings without them getting into any hassle).

The other interested party (i.e. the buyer/tenant),
gets access to this information by contacting
the real estate agent. That’s how the real estate
agents become a hub of information.

A lot of home seekers (including real estate
investors) use the services of real estate agents
not just for getting good deals but also getting
them quick.

Since real estate agents are probably most familiar
with the market situation in their region of operation,
it makes sense to approach them to get an idea
of the going rate for properties in that region.

Real estate agents would generally know the prices
of various properties of different types and at
various locations in the region.

A property seller can possibly get a few thousands
more for his/her property by using the advice
received from a good real estate agent.

A good real estate agent will also analyse the needs
of a home buyer/tenant and provide suggestions
on what kind of home could be available to them
within their budget.

So a good real estate agent will not just throw
a list of available properties to the buyer/ tenant
but will actually discuss their needs and make
a suggestion.

This, in fact, works in the favour of real estate agent
in two ways. Firstly, if the real estate agent is able
to sell the house they get their commission and
secondly, if they make the buyer happy too they
earn a good reputation (and hence more business).

However, it is worth noting that real estate agents
work on sellers behalf. So, beware if they are
trying too hard to sell a property.

Mark G Roberts
Step by Step IMB University